Monday, September 24, 2012

"Apple PR's dirty little secret"

"Apple's public relations department is notoriously tight-lipped and only responds to a limited subset of the mainstream media, and usually only the outlets that write positive things about its products. If you dare to write an unflattering piece about Apple or -- heaven forbid -- post a rumor you're almost guaranteed to lose your access to Apple.

I know this firsthand because I'm the poster child of Apple's PR blacklist. (I was part of a precedent-setting legal case with Apple in 2005, which I won on appeal in 2007 -- thanks to the Electronic Frontier Foundation.) Say what you will about my work, but I call 'em like I see 'em. I write good things about Apple, I write bad things about Apple and I also publish rumors when I believe that they're credible or plausible.

I write about things that I find interesting and about topics that will benefit my readers. Sometimes Apple likes what I write other times it doesn't. Apple and I have classic love/hate relationship."

 Source and Full Jason O'Grady Article
http://www.zdnet.com/blog/apple/apple-prs-dirty-little-secret/12291

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